In today's fast-paced digital world, creating quality content is more important than ever—but it doesn’t have to be hard. Whether you're a business owner, a freelancer, or just starting your online journey, having a strategy in place to craft engaging content is key. And guess what? We’ve got the steps laid out for you, making the whole process smooth, efficient, and totally doable.
1. Choose a Platform to Share Across Multiple Channels
To start, you need a platform that lets you hit multiple birds with one stone—or rather, share your content across several social media channels without needing to jump from app to app. Our recommendation? Buffer. Why? Because it makes sharing to various platforms super easy, saving you a heap of time. Whether you’re on LinkedIn, Instagram, Facebook or TikTok, you can draft, schedule, and post from the one dashboard. The goal is to maximize reach without breaking a sweat, and Buffer has your back.
Check out a few reviews on buffer here – https://www.g2.com/products/buffer/reviews
2. Get Together a Few Ideas
Creativity doesn’t always strike when you want it to, right? That’s where idea-hunting comes into play. Look at what's trending on social media—be it viral sounds on TikTok, popular post formats, or hot topics in your niche. Another goldmine for content inspiration? Anniversary calendars. These calendars highlight important dates, milestones, and quirky holidays (like National Pizza Day—who doesn’t want to celebrate that?). The more you stay tuned to trends and cultural moments, the more relevant and engaging your content will be.
3. Create a Content Strategy
Here’s where things get strategic. Quality content isn’t just random; it’s intentional. Content pillars are the themes or topics that support your brand’s messaging. Maybe you focus on education, inspiration, or product promotion—whatever your pillars are, they should align with your business goals and speak to your audience's interests. Every post should fit within one of these pillars, creating a consistent voice and clear value. Think of it as the backbone of your content, holding everything together.
4. Find Dates and Times to Schedule
Now that you’ve got your ideas and pillars in place, it's time to schedule! Planning ahead means you stay consistent, which is key to keeping your audience engaged. Use your trusty platform (Buffer, remember?) to book dates and times for your content to go live across all your platforms. Pay attention to when your audience is most active—timing can make a big difference. Pro tip: scheduling in advance also frees up time for you to interact with your community (one of our key values here at Varntige!) or come up with even more killer ideas.
5. Dictate, Edit, and Repurpose
Here’s a hack that’ll change your content game: Dictation. Tools like Microsoft Word’s dictation feature allow you to speak your thoughts and turn them into written content fast. Just talk through a bunch of ideas or even one specific post, then copy that raw content over to a tool like ChatGPT. Let ChatGPT refine your work, edit it to match your brand’s voice, and—this is the magic part—get it to flip your single idea into 10 different posts. Repurposing content saves you loads of time while keeping your message fresh and versatile across platforms.
Creating quality content doesn’t need to feel overwhelming. With the right tools, some strategic planning, and a pinch of creativity, you’ll be pumping out high-quality, engaging content that speaks to your audience. From choosing the right platforms to scheduling ahead and leveraging dictation and AI for efficient content creation, you’re on the path to building a strong online presence without burning out.
* There is some debate about whether using platforms such as Buffer can halter your reach of posts, however platforms as such are highly used within the industry to get content out efficiently and save a bunch of time. This is also why we find it most beneficial.
